The challenge…
Stalybridge Celtic FC were looking to relaunch their hospitality venue at their football ground. They needed a standout brand that gave a high-quality feel whilst retaining ties to the club, its history and football heritage. The brand needed to be flexible so it could be used on matchdays for VIP guests and sponsors, but also as a stand alone identity for hosting business and private functions.
What we delivered…
From initial discussions with the stakeholders through to brand strategy and launch, we supported the club to create a brand fit for their needs that met the requirements of everyone involved. Retaining ties to the club and its history, dating back to 1909, was a key priority. The Venues at Celtic brand was born with 4 sub-brands, one for each hospitality venue area. This built flexibility into the new identity with the sub-brands for matchdays (signifying the hospitality areas) and the main brand acting as the public facing private and business function event company. We have delivered a brand for Stalybridge Celtic FC that can stand the test of time and be implemented across all of their required business aspects.
Visit their website: www.thevenuesatceltic.co.uk
“We worked closely with the team at BlueBird to create a professional and refined brand for the launch of our venues. They presented a range of options and helped deliver our vision with creative flair and knowledge of our target audience.
They delivered all the work to meet key deadlines and were always on budget, we look forward to continue working with them.“
Shaun B – Venue Operations Director, The Venues at Celtic & Stalybridge Celtic FC
