The challenge…
Tunes Festivals came to us requiring a new set of designs for their merchandise and a design for a reusable cup that they could roll out across all of their festivals in Cornwall. The required a design that fitted within their brands values of sounds, sea and summer vibes. The merchandise needed to be clean, stylish and impactful to help them generate as much additional revenue as possible so they could continue to offer their festival goers bigger and better events every year.
What we delivered…
Working with the Tunes Festival team, we created a set of designs that used strong graphic shapes and typography to deliver the stylish impact within their brand values. This design featured a main graphic style that incorporated sound waves to represent the Cornish connection to the sea and surfing. This graphic style was flexible and encapsulated a fun approach and was used as the main element for their reusable cups. We also provided them with our original design files so their team could implement the new graphics across various festival assets.
Results…
Merchandise sold at first summer festival, by day 2 of 3
increase in Merchandise sales
“Working with BlueBird was a great experience. They worked at a fast pace and are full of great ideas. The merchandise they created for us was epic, it had basically sold out by the halfway point our first three day festival of the summer!“
Tommy J – Director, Tunes Festivals
